Daytona 500 Experience - The Official Attraction of NASCAR

Packed with a variety of high-energy thrills from performing a pit stop on an actual Sprint Cup Series race car to motion simulators and the Coca-Cola 3D IMAX Theatre

DAYTONA 500 Experience is home to the Coca-Cola 3D IMAX Theatre, which shows NASCAR 3D: The IMAX Experience, a 45-minute film that gives an inside look at the world of NASCAR’s elite teams and drivers.

View the 2010 Winning car!!

There are plenty of other family activities to do inside the 60,000-square foot attraction such as:

  • Three racing simulators
  • 16-Second Pit Stop challenge
  • Goodyear Hertiage of Daytona
  • DuPont Technology of Speed

Following the visit inside the DAYTONA 500 Experience, visitors can also check out the additional elements such as the ‘Speed Play’ video entertainment area, the 4th Turn Grill and Pit Shop Souvenir and Apparel Store, which features official Speedway and NASCAR souvenirs, collectibles and sportswear.

Located just outside the attraction near the Dale Earnhardt Statue is the Daytona 500 Champion’s Walk of Fame, a new amenity unveiled during DAYTONA 500 Experience’s 10th anniversary celebration in ‘06. The DAYTONA 500 Champion’s Walk of Fame features 3x3 cement blocks with autograph, right foot and signature of the winning drivers of the Daytona 500 since ‘96. The late Dale Earnhardt is honored with a plague and luck 1998 penny.